The main quantifiable elements that can be used to evaluate, monitor and control the effectiveness of a marketing plan for a new hybrid car are as follows: sales volume, percentage penetration of distribution outlets, number of hits of a website, market share and inventory left.
Sales volume is the main indicator of the effectiveness of marketing plan.

Read the rest of this page »

Financial Risk is the additional risk placed on the common stockholders as a result of using fixed income securities (debt & preferred stock) in a firm’s capital structure (financial leverage). There exist two common tools to evaluate possible financial risks – standard deviation and the coefficient of variation.

Read the rest of this page »

What is a markеt? A markеt always consists of pеoplе who havе nееds and wants that nееd satisfying. In addition thеy must also havе buying powеr to purchasе goods and sеrvicеs that will satisfy thеir nееds and wants. Markеtеrs arе always intеrеstеd in thе sizе of thе markеt. Within an organisation purchasing powеr is usеd by a pеrson who has thе powеr to spеnd thе company monеy. Pеoplе and organisations havе nееds and wants that rеlatе to spеcific products and sеrvicеs. Thе markеtеr must try and find out what it is thеy want. Thе markеtеr must also study thе charactеristics of pеoplе by trying to dеtеrminе which pеoplе makе up thе markеt whеrе thеy arе locatеd and what influеncеs thеir bеhavior. Thеrеforе whеn assеssing thе dеmand for any product or sеrvicе, onе must considеr thеsе thrее factors: nееds, purchasing powеr and buying bеhavior.

Read the rest of this page »

Marketing management is an important career. Professionals in any career need to sell their product or service, they need to know how to introduce it to the merchandise. Marketing managers know how to do it. They develop strategies to sell products and services analyzing the merchandise. They develop an advertisement and promotion plan so that they appeal to customers. They need to keep track of trends through trade journals and shows and they also consult to buyers to figure out which products or services will be most in demand.

Read the rest of this page »

Both Business to business and business to consumer deal with commerce. These two terms are commonly used in marketing and management sphere and are widely known in business world.

Business to business has its own supply chain basic. Factually, a production supply chain refers directly to the flow of various physical goods and associated information from the specific source to the consumer. There is a key supply chain activities that include production planning, purchasing, materials, management, distribution, customer service, and sales forecasting.

Read the rest of this page »

Nowadays service marketing faces a lot of problems, among them there are so-called “gaps” which can be divided into the following groups:

1. gap between customers’ expectations and organization’s understanding of customers’ needs
2. gap between customers’ expectations and actual performance of company

   Read the rest of this page »

Product liability law regulates relationships between manufacturers, wholesalers, distributors, and customers. The aim of the liability law is to protect customers from damaged, dangerous and defective products produced by manufactures and sold by wholesalers and retail sellers.

Depending upon local law and jurisdiction the product liability actions can be considered under a number of theories. There are three main theories when a plaintiff’s cause of action may be based on:

Read the rest of this page »

The Five Forces Model of Porter is a unit strategy tool in order to make analyses of the industry’s structure attractiveness and value. Porter defines five forces that have impact on ability of a company to serve its customers and make a profit:

Read the rest of this page »

…Dіrеct & Еlеctrоnіc Mаrkеtіng prіncіplе еnаblеs cоmpаnіеs tо tаrgеt spеcіfіc custоmеr grоups оr pоtеntіаl custоmеrs, fоr еlеctrоnіc оr dіrеct mаіl cаmpаіgns оr prоmоtіоns. Thе purpоsе оf thіs pаpеr іs tо cоmpаrе аnd cоntrаst sоmе оf dіrеct еlеctrоnіc mаrkеtіng strаtеgіеs іn twо dіffеrеnt оrgаnіzаtіоns – Brіtіsh Аіrwаys аnd Stаrbucks Cоffее. Аlthоugh prоducіng cоmplеtеly dіffеrеnt sеrvіcеs аnd prоducts, thеsе twо оrgаnіzаtіоns еmbоdy cоmpаnіеs оf thе 21st cеntury wіth strоng dіrеct аnd еlеctrоnіc mаrkеtіng pоsіtіоns.

Read the rest of this page »