Essay Paper on Marketing Management
Marketing management is an important career. Professionals in any career need to sell their product or service, they need to know how to introduce it to the merchandise. Marketing managers know how to do it. They develop strategies to sell products and services analyzing the merchandise. They develop an advertisement and promotion plan so that they appeal to customers. They need to keep track of trends through trade journals and shows and they also consult to buyers to figure out which products or services will be most in demand.
Marketing managers also handle conflicts, such as copyright infringement and royalty sharing, with those outside the company. Marketing managers are people who persuade people to buy products, they need to convince others to buy goods or change their minds or actions. They are also people who have a high level of social interaction, they speak clearly and are good listeners since they have to communicate with supervisors, peers or subordinates; they deal also with people outside the organization. They establish and maintain relationships. They analyze and process information, and use logic to identify problems and apply solutions.
They train, develop and coordinate the work of others since there are responsible for the results of work done by others Those people are absolutely creative, they have to think of original, unusual and creative ideas and solutions, they must be able to see detail of objects and differences between colors, shades and brightness They should be organized in their time and organized in finances, they should know how to spend the money in an efficiently way as well as keep track of how the money was used. They must be prepared to work under press ion; they may work 50 hours a week or more and travel often to meet with sales representatives and clients. As in every profession, marketing managers need knowledge, they should know Sales and Marketing as well as administration and management.
Mathematics is also important, they may use a mathematical method to solve problems, and they must be able to add, subtract, multiply and divide quickly and correctly. Communication and media is also important since they need the knowledge of producing, sharing and delivering information or entertainment. They need to speak fluently at least English as a second language, if is the English the first language, they should know another one and be able to write it, read it, and speak it fluently. Economics and accounting are important since they need to know about producing, supplying, and using goods and services.
They need to know geography and description of a place. Law, Government and jurisprudence is important, they need to know the laws, rules, court procedures and the political process. They need to study sociology and anthropology as well as psychology, to understand the behavior, customs, origins of groups of people and mental process. Fine arts, since they need to be creative and original. Marketing managers are independent people; they like to make their own decisions and take risk for profit. They consider good working conditions important where they can find opportunities for them to advance and be recognized for their work.
Relationships are important for marketing managers, they like to do things for other people. In this career, there are two important things, knowledge and experience. Most of marketing managers have a bachelor’s degree, and some of them learn their skill by working for a company for a long period. The wage vary widely, depending on the manager’s level of education, experience and responsibility, wages also vary by the size of the company Employment for marketing managers in Oregon and the nation (U.S.A) is expected to grow faster than the average for all occupations through the year 2010. The demand is significant. For motivated and well-trained marketing managers, there are many opportunities for advancement in this occupation. You can work any place in the world and gain experience. Successful marketing managers may become top executives, and with sufficient experience and money they may open their own business.
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